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SEO For a Client: What Do You Need to Know?

    If you are an owner of a business which has something to do with online sales you definitely were wondering how to attract potential clients with the help of the Internet and make it as effective as possible. The answer to the question is obvious: take advantage of advertising. The first variant is pay-per-click advertising and promoting your business in social media, however, these options are not always sufficient. If you want to get clients through search queries in Google or Bing then it's better opt for search engine optimization (SEO).
    Search engine optimization allows you to improve a website's ranking and bring it to the top of search engines. Being listed at the top of search results drives an explosive growth in traffic and these are visitors genuinely interested in your product or services, as they get to your website by entering search queries related to your business.

    What does SEO include?

      You should understand that optimization for search engines is a long-term process which requires investing both financial and human resources. It must be taken into account that optimization requires a qualified specialist, otherwise your Internet resource may be screened out by a search system.
      If you've made up your mind to go in for optimization and hired a staff of experts or decided to have this project outsourced you should be aware which processes you will face and what things to look at first.

      The process of search engine optimization has 2 phases:

      • internal optimization - the work on general site status (structure, design, content optimization, improving technical parameters)
      • external optimization - attracting visitors from outside sources (search systems, specific Internet resources, blogs, forums).

      Work on internal optimization

      • internal optimization - the work on general site status (structure, design, content optimization, improving technical parameters)
      • external optimization - attracting visitors from outside sources (search systems, specific Internet resources, blogs, forums).

      Work on internal optimization

      The processes on internal optimization start with a technical audit of the web-project. This is an important process which makes it possible to find mistakes in the work of the resource from the point of view of SEO. Any mistakes can influence optimization in a search system as well as the possibility of being listed at the top of the results.

        1. Technical audit

        A site audit includes an analysis of many parameters, however, the main of them are:

      •   The presence of Title and Description meta-tags.
      •   Headings embedded into appropriate tags H1-H4.
      •   Having your website run through https protocol instead of http.
      •   The presence of robot.txt and sitemap.xml files.
      •   The availability of a site version adapted for mobile devices.
      •   The availability of 404 page with an appropriate server response code.
      •   Creating correct URL-addresses that do not contain technical information like http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1.