Responsive Design: How Important Is It?

    Today, smartphones are increasingly used to accomplish every little task from paying bills to online shopping to net banking. As more and more people are using their smartphones and tablets to browse the web, internet traffic generating from mobile devices is rising exponentially every year.
    It is clear that businesses today cannot ignore the importance of web design. The ‘One Site Fits All Devices’ approach no longer remains an option but has become the prerequisite for running a successful website.

    So, What is Responsive Web Design?

    A mobile friendly website is simply designing and coding a website in a manner that all the elements of the website (text, images, video players, screen-layouts) seamlessly adjust themselves on a variety of devices – from desktop to smartphones-to tablets. This approach provides a similar viewing experience across all devices without requiring to scroll, pan, or re-size the content.

    Googlebot crawls websites to index the data on the websites. Now, prior to responsive design, mobile sites and desktop sites had different URL and HTMLs for the same site, requiring Googlebot to crawl and index the same content several times. With responsive design, the website loads on the same URL, thus Google need not crawl twice and retain a separate version of the same website. This directly helps to increase your ranking – thus making your SEO efforts more effective.

    Also, your end user finds it far more engaging to see and share the content that is identical across all the mediums- and the increased user satisfaction makes Google happy as it becomes easier to rank your website.

    So, What is Responsive Web Design?

    It’s hard enough to keep a single site well-run and consistent; keeping multiple sites updated and relevant is an even a more challenging task. A ‘mobile-only’ website features only a fraction of the content and images as compared to the desktop website, this creates disappointment among users who expects similar content and accessibility on both the websites. If you decide to eliminate any content from the mobile website, your user might head somewhere else for a better experience.

    Enhanced User Experience

    A mobile friendly website is all about providing the best experience to your users, irrespective of the type of devices they are using. As a responsive design lays out the content in a beautiful manner, the users need not twiddle around with their devices to read, load, or zoom the text or content. As the content automatically adjusts to whatever screen the user is using, it results in less frustration among users. It ultimately increases customer loyalty as users will find fewer excuses to leave your website.