Email marketing is a highly effective way of sending your commercial message to a list of contacts via email. Many companies now choose email marketing over radio or television as it allows you to convey your message quickly and directly to the people you want to target. It is also an efficient way of staying in touch with previous and current clients, which promotes customer loyalty and repeat business.
Because you are able to pick the recipients, this type of direct marketing approach ensures that selected clients receive valuable information about your products, services and promotions, and this builds brand loyalty. You are also dealing with opt-in clients who have agreed to receive your communications.