A lot of companies spread their customer data across paperwork, post-it notes, emails and numerous spreadsheets and Access databases. A CRM system can dramatically improve the service you provide to your customers by bringing together all this information into one, streamlined system that gives you a single, detailed view of the customer.
For smaller companies: a CRM will give everyone in your company access to exactly the same information about your customers, which means less duplication, more efficiency and fewer mistakes. It also means that valuable customer data won’t be lost as your staff will have a dedicated system on which to enter it.
For larger companies: a CRM can bring together your marketing, sales and service departments. It can help build better working practices, provide the customer with a joined-up service and identify opportunities to better connect sales and marketing to provide increased sales and improved customer engagement:
Unlike an off-the-shelf solution, when we build a CRM it’s tailored to exactly match your business and its current processes, so there’s no unnecessary complexity. This ensures that you end up with a system that encourages departments to work together instead of creating silos through data.
There are no ‘extra’ fields that don’t apply to your company, so the interface is streamlined and intuitive, which makes it really easy for your staff to add the data they capture – an important factor given that one of the main reasons CRM systems fail is inconsistent use by staff.
We can create a CRM that: